The Guangzhou Lingnan International Enterprise Group Co.,Ltd. (Lingnan Group) is a leading Chiese multi-industry state-owned business group. Specialising in hotel tourism and food products, Lingnan Group has also developed respected businesses across industrial sectors, including automobile, food production, logistics and franchising. Some of the well-known companies include the Garden HoteL, China Hotel, Liuhua Hotel, Guangzhou Hotel, Aiqun Hotel, GJ Tourism Vehicle Corp.Ltd, GZL International Travel Service, Guangzhou Food Enterprises Group, Guangzhou Grain Group, Guangzhou Non-Staple Foodstuff Enterprise Group Co., Ltd, Guangzhou Vegetable & Fruit Enterprise Group Ltd, as well as famous brands such as King of Kings Food Production, Jammy Chai, 8-mart Ltd., Flour Red Peony and Flour White Yulan.

• LNG's Target

• Develop the Lingnan Group into a competitive leader in the global hotel, tourism, and food production industries.

• LNG's Operations & Management

• Lingnan Group utilises the benefits of the latest organisation model. By defining a clear vision, the group enhances brand management, strategic management, customer value, public interest and asset management for overall business expansion.

• LNG's Hotel Management

• Focusing on market positioning and strategic brand management, Lingnan Hotels Group operates through a specific management model to separate the operation rights from the ownership of the hotel. With a unified operational control system, Lingnan hotels and its pillar brands are able to increase overall operation standards and thereby enhancing brand value , customer loyalty and competitiveness.

 

Our Advantages：

♦ Concept and Overrall Planning        

Project planning and techinical support is a priority for any new hotel. Offer total assistance to the owners, thus maximizing investment returns.

♦ Policy and Procedure

LN Hospitality Management has a complete sef of well established tested P&P for all departments which are periodically reviewed and updated.

♦ Business Planning and Budget Requirements

LN Hospitality Management has developed a calculation template for the annual budget. Ensure provides a guideline on hotel budgeting, as well as an operational and financial reference. 

 ♦ Standards

Our standards cover all aspects of hotel operations, and will be adjusted to fit into any diverse cultural background applicable.

♦ Staff Screening and Training

Exceptional staff that have management potential is selected, in order to become the future team leaders for LN Hospitality Management. We encourage our senior management to achieve or exceed industrial standards, and thus creating the best performance in hotel operation.

♦ Brand and Brand Communication

LN Hospitality Management will accurately target each member hotel's customers, launching effective long term promotional strategies, and investing in media and online advertising based on the market , and thus increasing our brand recognition to potential customers.

♦ Marketing and Sales

LN Hospitality Management recognizes the local expectations and has devised an effective online sales planning strategy. The website with its informative contents, increases viewing traffic and actively motivates browsers to become customers, thus increasing revenue.

♦ Public And Media Relations

Both public and media relations are vital. Positive reports and news on a hotel's products and services is of great importance in building uo the hotel's brand and image. LN Hospitality Management will commit serious investment in public relations, and implement media planning experience. The implementation of media planning and public relations will bring about enormous media coverage on LN Hospitality Management and provide effective media support to every franchising hotel.